Experience Optimizer Configuration

Overview

The Experience Optimizer Configuration page allows users to configure the optimization metric for each page type that they have instrumented for Recommend. This provides the opportunity to use one of four different metrics to better optimization based on the page type and the type of user activity that page generates.

The optimization manager can control which visitor input the Experience Optimizer uses to identify content or recommendation strategies that play. For example, user can narrow the visitor input to a placement and then Experience Optimizer will only use the placement name to determine which content or recommendation strategy plays, based upon the success for that placement and the configured optimization metric. This really simplifies Experience Optimizer and gives more control to the optimization manager.

Experience Optimizer Configuration

The Experience Optimizer Configuration allows you to enable or disable the Experience Optimizer, set the desired level of exploration overall, and choose between the available metrics for each of the pages in the client site that are instrumented for Recommend and Engage. These settings help to inform the automated engine that decides which strategies to use on each individual placement. When the Experience Optimizer is enabled, users can set an exploration percentage and run MVT tests to compare the performance of different optimization metrics.

To configure Experience Optimizer:

1. On the Omnichannel Personalization dashboard, go to Optimization > Experience Optimizer.

The Experience Optimizer Configuration page is displayed with the following tabs:

• Recommend

• Engage Visitor Input

• Recommend Visitor Input

2. On the Recommend tab, select the option to enable or disable Experience Optimizer.
   1. In the Exploration % field, specify the exploration percentage. This is the percentage of traffic that the Optimizer should assign to exploration. In other words, how much of the traffic the Optimizer should expose to different strategies.
   2. From the Optimization Metric dropdown, select the required optimization metric. The available metrics include clickthrough_rate, attributable_conversion, overall_conversion, and attributable_revenue.

   

   3. Click Save.

3. On the Engage Visitor Input tab, select the Excluded checkbox to exclude the Engage visitor input metrics or clear the checkbox to include them and click Save.



4. On the Recommend Visitor Input tab, select the Excluded checkbox to exclude Recommend visitor input metrics or clear the checkbox to include them and click Save.